Reshooting

I have done a lot of my filming for my music video last week but there are some scenes that I have filmed and they don't work. For example when I filmed 'the heart' taping the window to represent her rhythm being soothing (like the lyrics in the 2nd verse) but her arm covered the girls face and looked odd.
I also want to reshoot the lines 'Everytime you laugh' because the clip isn't long enough to fit in the time frame and 'Everytime you eat' for the same reason.

Target Audience

My target audience:
Age: 15- 25
Gender: Female
Lifestyle: Socialing, studies.
Interests: Acoustic/pop songs, fashion, play guitar or hobby similar.
Socio-economic group: E
I have chosen this target audience because the group is quite conventional because the group size tends to be large because of the large age range and this group tends to spend a lot of time listening to music, on phones, IPods, etc. There isn't a gap in the market for this audience but I think by going with a popular genre there will be more incentive to watch the video as it's the genre they like. I am appealing to mass audience because of the style of the video and genre of the song but the fan base for Kina Grannis isn't very large compared to artists such as Lady GaGa or Katy Perry.

Ancillary tasks

Whilst filming for my music video, I also have to take into consideration the two subsidiary tasks which are to create a digipak and to make an advertisement for my digipak in a magazine.
Whilst filming I will take pictures that can appear on my digipak and advert. I will need to take at least 4-6 pictures for my digipak depending on whether I will make a 2 piece cover or a 3. As the magazine advert will be to promote the digipak, the picture used in the magazine will be the same (or similar to) as the front cover of the digipak to allow consistency for the consumer.
Although these two examples aren't aimed towards my target audience, I thought I should look at a varied amount to get an idea on how to layout the advertisement in relation to the digipak cover. 

Although these two examples aren't aimed towards my target audience, I thought I should look at a varied amount to get an idea on how to layout the advertisement in relation to the digipak cover. From this first example the digipak and the advert are very similar. Although the writing is a different colour 

in each, such as the white 'The Killers in the advert whereas the digipak has pink, the colours are the same (the first image is a little discoloured). The design of the album implies a fantasy feel from the bright colours but also fire, or some kind of destruction, might be suggested from the orange at the bottom. The idea of a fire could then create the idea that the album is about paradise being ruined, perhaps.

 

Plan B's magazine advert 'The Defamation of Strickland Banks' has similar aspects to the album cover, for example, the red writing and the darkness around the individual. The two have a theme of stage performance, such as in the advert the individual seems to resemble Elvis Presley from the mic that was used mainly during the 1960's and the clothes. Also in the album cover their is an individual with some implication that they perform. The single light on the man with the darkness around him suggests isolation and a sadness to the album. The name of the album is on a board used for theatres with ties in with the idea of the album being about a performer. 

After looking at these two examples, I have seen that I need to select a running theme between both my digipak and the magazine advert. From The Killers example, I can consider making my subsidiary tasks very similar and just add the details of it being a new single to the advert. However, I could also select a theme, like implying the album is about a performer in the Plan B example, to put in both my tasks. I think I prefer the idea of having a running theme but I think I will look more into it once I have taken some pictures whilst filming. 

Colour test

As my video is supposed to be set on a sunny day so I was worried if any dark storm cloud descended that they would ruin all my filming. This is a short clip of a test I did on Final Cut Pro which involves changing the colour and brightness of the clip. Although, I filmed the clip on a sunny day I was able to change the colour so that it looked more like summer than just a bright morning. The change is only slight but I think it looks better and feel more confident about the weather whilst filming.

Shooting schedule

Order of shooting

Wickstead Park- this where the chase scene is being filmed as I wanted to use a large field for a typical 'run on, run off' chase between the heart and the girl. As the rest of the filming is being done in or around the house, I would like to get this scene done first so I can shoot the rest in one location instead of going back and forth.
Date- 5/10/13

Bedroom- The video is going to start in a bedroom where there is a long mirror. There is also two other scenes in the room, where the girl is trying to read and where the heart is helping her get ready for bed, which I would film just after each other.
Date- 5/10/13

Living room- The scenes in this room are where the girl first reads the letter, when the heart is painting with red paint (taking blood and making art), when they have lunch together and there is also the scene where they watch a sad film together.
Date- 5/10/13

Hallway- There are only two short clips of them walking in and out of the house and these will be filmed one after the other.
Date- 5/10/13

Outside the house- When the girl first leaves the house to go out but is then pursued and then when she comes back with the heart still with her.
 Date- 5/10/13

Street- Whilst the girl is running from the heart I will shoot some panning and wide shots of the two running from the house towards, and then in, Wickstead Park.
Date- 5/10/13

Extra shooting
As I am not sure whether I would like some footage of a guitar being played within the song, I plan to film it anyway and experiment with it to see if it enhances the video or seems misplaced.
Drawn hearts will also be filmed on this day.
Date- 1/10/13

Music Videos for inspiration

Narrative videos

A-ha Take On Me

In this music video, I like the drawn people and the way it switches between the effect and real camerawork. The main purpose of the drawings are to create a story line which I feel is effectively done. A wide shot of the long corridor meeting an end for the two main characters adds suspense and drama as we have the perspective of 'the chaser' and feel as though we are closing in on them. Also, the close ups of him hitting the walls and flickering between drawn and flesh create a sense of desperation as they are edited with quick cuts, showing her face of worry. I like this effect as it really adds more to the music video and makes an interesting story line.
For the beginning of my video there is a small drum beat and then at the end there is the sound of a heart beat. I was going to leave these two parts without film but, from the drawn effect in this video, I am now thinking of drawing two hearts, a small and a larger one, to create the effect of the heart beating.


All American Rejects- Give you hell

Around the beginning of this video I panning shot is used to show the difference between the two men featured in the video. As the lights turn off in one house, the lights are turned on in another. The type of shot along with the use of mise en scene (it being night and the decoration of the houses) indicate that the men are completely different in style of clothing and behaviour. I like this shot as it sets the scene for the rest of the video, suggesting there will be conflict between the two houses. Also, the ways in which the two men are dressed show their different personalities, for example one has very neat and combed back hair suggesting he is from an upper class stereotype.
I like the way in which the characters at the start don't get along but things are resolved between the two towards the end (even if it does mean swapping partners!) I would like to use this idea of two characters starting at unease together and then resolving matter towards the end.I also liked the comedy in this video and the small amount of live performance. I feel that adding some live performance would enhance my piece as it a convention that I can follow.

Music video plan

I am going to make my music video to the song Message from your heart by Kina Grannis in a narrative style.

My main idea for the video is to display the moral of to love yourself. As the song lyrics are from a 'hearts' perspective, I have decided to have a girl who is followed by another girl in a heart t-shirt. This would mean that the personified heart would become a literal heart that would at first come across as weird to the girl, because at first she doesn't like herself, but as the song goes on the girl and the heart would become almost friends, to represent her growing the love herself.
The video will be in a narrative style as the message of the video implies progression which would be easily shown through a story. I would like to have parts where there is some performance or scenes of nature and sunlight as the song is quite upbeat and is of pop/acoustic style.

Description:
At the start of the video, the Girl will be looking at her reflection and showing she doesn't like herself by her facial expression. It cuts to her looking on her dining table which has a note addressed to her. As she reads, the lyrics of the first verse are mimed by her until 'I don't work for free' where she places the note back and walks away. As the Girl walks through her corridor a female in a Heart t shirt is behind her singing the last lyrics of the verse 'Please take care of me.'
The chorus starts, the heart person starts talking to the Girl (miming the chorus lyrics). The Girl is frightened so runs. There will be a chase scene during the chorus.
The second verse will begin with the two walking back to the Girl's house and entering the house, the Girl is exhausted but the Heart is fine. The lyrics 'My rhythm soothing like raindrops steady on foggy windows as you gaze outwardly.' will be acted out by the Girl looking out of the window and then giving the Heart weird looks as is starts tapping on the window.
Chorus two will begin with the Girl receiving a text message from the Heart, see the Heart using red paint to make a picture (which is to act out the lyrics 'taking blood and making art). 'Pounding away into the dark' will be acted out by the Heart making noise while the girl is reading.
Throughout the last lyrics the Heart mimes the 'bump bump bump' wherever they are. Where it begins 'Everytime you sleep.' the Heart is making the bed for the Girl. This is the point where the Girl is starting to be more comfortable with the Heart. 'Everytime you eat'- Heart preparing lunch. 'Everytime you laugh' the Girl and Heart laughing together. 'Everytime you cry' they're watching a sad film and the Heart's comforting her. And finally, 'Everytime you love' the Girl is looking around for the Heart and as she does she goes past her appearance but this time she likes is. The last shot is of the note from the begining saying 'This is a message from your heart.'

I hope this idea is rather comical and shows the moral of to love yourself.