My target audience:
Age: 15- 25
Gender: Female
Lifestyle: Socialing, studies.
Interests: Acoustic/pop songs, fashion, play guitar or hobby similar.
Socio-economic group: E
I have chosen this target audience because the group is quite conventional because the group size tends to be large because of the large age range and this group tends to spend a lot of time listening to music, on phones, IPods, etc. There isn't a gap in the market for this audience but I think by going with a popular genre there will be more incentive to watch the video as it's the genre they like. I am appealing to mass audience because of the style of the video and genre of the song but the fan base for Kina Grannis isn't very large compared to artists such as Lady GaGa or Katy Perry.
Good stuff, Kyra. Make sure your vid now reflects the choices you have made adn you can comment on it later on in following blogs.
ReplyDeleteAlso, reflect on how inspirational videos have helped you with some editorial decisions.