2nd Digipak draft

Although not finished, this is the second draft of my digipak. I have put the digipak inside upside down so that when it folds it is the right way. I have also added the front cover on the right side for the same reseason. From what is completed, I personally like the way that the album inside and front cover both have bright, multi-coloured features of them. I believe this would appeal to my target audience because the genre is Acoustic/pop, which typically feature happy and uplifting songs. A lot of different colour and the lack of black also appeals to my audience as it shows that this is not a Rock album, as black is associated with that genre.
The next steps for my digipak are to create the back and middle, where there is currently an empty space, and to get feedback on my product from my target audience.
In my first digipak draft I drew on the Sad Heart and Red Heart featured in my video. I liked this feature as it showed a house style between the video and the digipak. On my final digipak draft I will have the same image as my first (the hearts communicating by string) but make it neater.

Making my animation

As you can see, it took a lot of separate shots to create my main animation. I started off by drawing out the body of the Red Heart using a program called MyPaint and then slowing dragging it higher onto the screen, to create the effect that it was moving upwards. I then changed aspects of the main image, the Red Heart, to create the part where it waves and walks.
Firstly, I erased the Hearts right arm and redrew it at, about, a 90 degree angle from the elbow. I then redrew this arm and had the hand up at about a 45 dregree angle. I put these two images together and repeated to create the waving animation.
Secondarly, I erased the legs and redrew the left leg at a a 45 degree angle, whilst leaving the right leg straight, and then repeating this but with the right leg at an angle and the left straight.
I wanted the Sad Heart and the Red Heart to be the same in size and limbs and so I erased the colour from the Red Heart and drew on a sad face to the white heart.
To show the Red Heart getting closer I copied both hearts onto Paint and moved the Sad Heart closer to the red by small steps. To avoid Paint saving the whole picture (with both hearts being present at all times), I print screened the image onto another Paint window and saved it there. After moving the Sad Heart closer and closer to the Red Heart I realised that I had only used the image of the Red Heart where the left leg was at an angle, and so ruining the walking animation. To fix this I opened up Paint again and replaced every other image, for the walking sequence, with the image of the Red Heart with the right leg at an angle.

Heart Animation

Used near the end when the word 'Everytime' is repeated 5 times

Used in the middle from 1.58- 2.06 and 2.22- 2.27

Although both videos don't last very long, it took me a long time to make them. Using MyPaint I drew the hearts and coloured them in red, for the happy heart, or left them black, for the sad heart.

2nd Magazine advertisement draft

With the new background I was able to change the colour at the bottom of the page and chose a one that may better appeal to my target audience, I chose pink as my target audience is mainly females that enjoy romantic songs and the idea of 'the heart' is largely used but red was too bold. In my first draft, I found that the blue and white seemed quite bland and they didn't catch the eye of my target audience. Feedback has shown me that this one is preferred but that the female face in the centre might be too large in comparison to the rest of the page. 

My actors, their costume and props

These are my actors:
Ellie- The Heart

Ellie is wearing red trousers and a white top with a heart drawn on to it. Love, in the music video case, is usually represented by red as a indicator of passion or lust. In this instance it's used to show the Heart as a loving character and the source of love for the Girl in the video. Ellie also has her hair tied up into a plat to represent a child like aspect to her character. As we get older we tend to become more aware of our self appearance and this can be a largely negative factor for some people. Ellie as the heart is to represent the child like time in the Girls life when she wasn't worried about herself or her appearance.

Hollie- The Girl

Hollie is wearing a plain blue blouse with high waisted, light blue jeans. I wanted to make Hollie look like Kina Grannis' target audience by dressing her in light colours. The lightness of the colours is to also contrast with the bright red that the Heart wears and compliment the gentleness of the song. Hollie hair is down to contrast the Heart's hair and to represent them as being different and to be opposite to the child like aspect of the heart.

Digipak inside drafts 1 to 4

4th Draft

I chose to make the inside of my digipak this way because I think it ties in with the theme on the front. The bright colours symbolise happiness and compliment the burst of colours on the front of the digipak. To create the rainbow effect, I used pixlr.com and then increased the contrast to make the picture brighter.

3rd Draft

2nd Draft

1st Draft

At first I was happy with these colours and liked the picture but as my digipak front cover developed I wanted to change the theme to fit.

Recce of filming locations

As you can see, in the picture I am using the camera and equipment to workout where in the hallway I have to stand to get the shot I wanted. To avoid being a hazard to my talents as they walk past, I will stay close to the wall and make sure the tripod legs are not in the way.

In a few shots for my video my talents will be running outside, on the street and across a road. To avoid any accidents I will insure no cars are close to us whilst filming and if any appear to make my talents quickly aware.