Ideology

The ideology behind my music video is that once you accept yourself for who you are you can learn to love yourself. The concept is very cliche but I feel that with a comedy element to the video the message will be put across better than simply saying it.
A lot of music videos are male dominated, whether it be a male artist singing/rapping about women in a derogatory way (Robin Thicke- Blurred Lines) or females dancing provocatively (Rihanna- Pour it Up) and exploiting the Male Graze theory for hyped publicity of their work. I find this demeaning to women and gives an unfair representation of the gender. This is why I wanted to make my video in a purely non sexual way and by only having actresses it removes the idea that this is a romantic message or one of sexual direction and therefore my target audience can concentrate more on the message of the video.
I want to convey a positive concept every time the Girl and the Heart are in shot together to suggest happiness when the Girl has her friend. For this I will brighten up the shot using colour corrector and to contrast this, take some colour away when she is on her own.