Heart Animation

Used near the end when the word 'Everytime' is repeated 5 times

Used in the middle from 1.58- 2.06 and 2.22- 2.27

Although both videos don't last very long, it took me a long time to make them. Using MyPaint I drew the hearts and coloured them in red, for the happy heart, or left them black, for the sad heart.

2nd Magazine advertisement draft

With the new background I was able to change the colour at the bottom of the page and chose a one that may better appeal to my target audience, I chose pink as my target audience is mainly females that enjoy romantic songs and the idea of 'the heart' is largely used but red was too bold. In my first draft, I found that the blue and white seemed quite bland and they didn't catch the eye of my target audience. Feedback has shown me that this one is preferred but that the female face in the centre might be too large in comparison to the rest of the page. 

My actors, their costume and props

These are my actors:
Ellie- The Heart

Ellie is wearing red trousers and a white top with a heart drawn on to it. Love, in the music video case, is usually represented by red as a indicator of passion or lust. In this instance it's used to show the Heart as a loving character and the source of love for the Girl in the video. Ellie also has her hair tied up into a plat to represent a child like aspect to her character. As we get older we tend to become more aware of our self appearance and this can be a largely negative factor for some people. Ellie as the heart is to represent the child like time in the Girls life when she wasn't worried about herself or her appearance.

Hollie- The Girl

Hollie is wearing a plain blue blouse with high waisted, light blue jeans. I wanted to make Hollie look like Kina Grannis' target audience by dressing her in light colours. The lightness of the colours is to also contrast with the bright red that the Heart wears and compliment the gentleness of the song. Hollie hair is down to contrast the Heart's hair and to represent them as being different and to be opposite to the child like aspect of the heart.

Digipak inside drafts 1 to 4

4th Draft

I chose to make the inside of my digipak this way because I think it ties in with the theme on the front. The bright colours symbolise happiness and compliment the burst of colours on the front of the digipak. To create the rainbow effect, I used pixlr.com and then increased the contrast to make the picture brighter.

3rd Draft

2nd Draft

1st Draft

At first I was happy with these colours and liked the picture but as my digipak front cover developed I wanted to change the theme to fit.

Recce of filming locations

As you can see, in the picture I am using the camera and equipment to workout where in the hallway I have to stand to get the shot I wanted. To avoid being a hazard to my talents as they walk past, I will stay close to the wall and make sure the tripod legs are not in the way.

In a few shots for my video my talents will be running outside, on the street and across a road. To avoid any accidents I will insure no cars are close to us whilst filming and if any appear to make my talents quickly aware.